Simone Smith isn’t just another communications professional—she’s a force in Australian agriculture. With a journalism background forged in the heat of Australia’s biggest agricultural issues and a lifetime spent on the family farm, Simone combines strategic, practical industry insights with a no-nonsense, business approach and creative flair.

Her career began in agricultural journalism, where her stories made headlines and also shaped industries. Simone’s coverage of Australia’s “dairy crisis” helped lay the foundation for transformative change. This same sharp eye for a story and ability to simplify the complex, now drives her work as the founder of Free-Range Ag.

Simone partners with agribusinesses, researchers, and industry leaders to tackle communication challenges. From creating clear and actionable strategies to stepping into a team and filling the gaps, Simone is a trusted adviser who delivers. Her deep understanding of agriculture—both in the paddock and the boardroom— informs strategies right across the supply chain.

Straight-talking, adaptable, and outcome-driven, Simone doesn’t just get the job done—she ensures it aligns perfectly with your strategic objectives. Whether you need a story that resonates, a strategy that opens markets, or someone to navigate the toughest communication challenges, Simone is the expert you want in your corner.

Working with Simone, your business is her business, and results are what matters.